The Un-boxy Mac-Men and the Brotherhood of Evil Windows

Dan Moren at Macworld muses over the rivalries Apple has had over the years:

Steve Jobs and Bill Gates are the Professor X and Magneto of the technology world: alternately rivals and allies, they have markedly different means to their respective ends.

Sooner or later, everything comes back to comics.

Moren's column speculates about a future where Apple has no rivals left who would spur it's competitiveness on.

I wouldn't worry about it. The computing business is a very dynamic one. Tomorrow's competition probably hasn't been invented yet.

Even so, one can find a new challenge, a new market to win over. To quote from Uncle Scrooge, there's always another rainbow. I'd presume there would be another leprechaun defending what's at the end of those rainbows too.